Mass communication is the art of communicating with a large number of people. However, mass communication spreads its roots wider than just the spectrum of communication. It spreads across the avenues of public relations, corporate communications, event management, advertising, filmmaking, and especially reporting, anchoring, and newsgathering.
Media communications is an exceptionally interactive field of study and is a course that has become popular with time. This course offers creative opportunities that are different from each other. This is the right course to opt for if a student is looking forward to expressing themselves creatively through their careers. Most of the career options that this course offers are high paying in nature.
The student can opt for the following top specialisations in the field of media communications:
Journalism and Mass Communication
This course teaches students the art of communicating with a mass audience.
This course teaches students how to effectively communicate in a corporation to the effect of stakeholder satisfaction.
This course teaches students how to effectively advertise organisational products. Additionally, the course also teaches the students how to use software like photoshop and illustrator.
This course teaches students how to effectively communicate a brand image of an organisation to their target audiences. The course also teaches how to manipulate negative organisational occurring into positive ones.
This course teaches students how to manage and produce events effectively.
News Reporting and Anchoring
A course on news reporting and anchoring teaches students how to report on issues that occur around the world.
This course teaches students the art of creating a film starting from the process of ideation to execution.
Some other specialisations are as follows:
Here are a few entrance exams that students can sit for to gain admission to mass communication courses:
This is the Christ University Entrance Test for students conducted by Christ University, Bangalore.
This is The Tamil Nadu Common Entrance Test that is conducted by Anna University, Tamil Nadu, and the government of Tamil Nadu for students looking to gain admission.
This entrance exam is conducted by Xavier's Institute of Communications.
This entrance exam is conducted by the Indian Institute of Mass Communication.
This is the Jamia Milia Islamia Entrance Exam that is conducted by Jamia Milia Islamia each year for their students.
This entrance exam is conducted by the Film and Television Institute of India.
This entrance exam is conducted by the Asian College of Journalism.
This entrance exam is conducted by Symbiosis International University for students.
A lot of Mass communication colleges allow merit-based entry to the students based on their 10+2 percentages.
Here are some skillsets that a candidate needs to possess or develop throughout their course to become a good media relations professional:
An undergraduate course in media communications at a private university is expected to be anywhere between 1.70K - 13.50L. However, the same course from a government university is expected to be somewhere between 1.70K-2.95L.
A postgraduate course in media communications from a private university is expected to be anywhere between 6.80K - 9.90L. However, the same course from a government university is expected to be somewhere between 2.11K-2.70L.
Doctoral courses in media communications from a private university are expected to be between 1.50L-7.50L. However, a doctoral course from a government university can cost the candidate somewhere between 11.24K-2.22L.
Please note that all the numbers mentioned above are estimates and that the course fee differs from university to university.
Here are a few scholarships that Indian students can opt for in the field of media studies:
Some media relations courses have mandatory internship experiences for the students as part of their curriculum. Some Institutions offering these courses have placement officials that provide internship requirements to students in need of one.
Listed below are some fields that media students can opt for while looking for internship opportunities:
Here are some selected universities that offer media study courses abroad:
Mentioned below are some job profiles that students of media relations get placed in:
The approximate salary of a media professional is between 3.5LPA-13.3LPA.
Students looking for a similar subject to media studies can opt for courses on photography, animation, advertisement, event management, PR, etc.
What are the top recruiting companies for mass communication?
Which job role pays the highest in the field of mass communication?
The job roles that pay the highest are those of news anchors, news editors, journalists, and screenwriters.
What are the best institutes for mass communication?