Bhubaneswar: The government has asked all departments and line agencies to use the Men's Hockey World Cup logo along with the Brand Odisha logo in all their activities till the end of this year as it pulls out all stops to ensure a successful tournament.

Sports and youth services department director Vishal Dev, in his directive, stated that all departments would use the world cup and Brand Odisha logos in all communications, advertisements in print, electronics and social media as well as events to be organised.

"The top 16 hockey nations of the world will participate in this highest ranking hockey extravaganza, organized once in every four years. All the 36 matches of the tournament will be played in the Kalinga Stadium and telecast live in more than 100 countries," Dev stated in his letter.

Chief minister Naveen Patnaik had unveiled the world cup logo last November.

He also inaugurated the official countdown clock for the event and said that Odisha was fast becoming a sporting destination.

"We have got the opportunity to host the world cup this year and we want to make the most of it. We want to make the event a grand success for which branding of it is an integral part," said a department official.

The city administration is also making efforts to popularise the event in different modes.

The tourism department, along with the Bhubaneswar Municipal Corporation, plans to organise events while the development authority will install memorials at several junctions.

"We have made all-round efforts and made the Asian Athletics Championship a grand success last year despite little time. We have enough time this year and want to utilise it properly," said mayor Ananta Narayan Jena.