Guwahati: Mahindra Powerol, a business unit of the Mahindra Group, on Thursday announced its entry into the higher kilo-volt-ampere (kVA) diesel generators segment with the launch of its all new range of 250/320kVA diesel generators here.

Although the power scenario has improved in the region, there is shortage of power generation and distribution in Assam, leading to the requirement of generators for uninterrupted power supply.

Moreover, there are issues of fluctuations in voltage and load-shedding in many areas.

Vice-president-cum-head of retail sales and service Sanjay Jain said, "These diesel generators are powered by the Mahindra mPower series of engines. Designed at Mahindra Research Valley and manufactured at its Chakan plant near Pune, this new 9.3 litre engine range is the latest addition to Mahindra Powerol's mPower series and comes equipped with the technologically advanced CRD engine.

The CRD engines are powered with superior and advanced common rail diesel engine (CRDe) technology.

This technology is future-ready and best known for heavy duty performance and fuel efficiency. It significantly reduces pollution by going beyond the standard emission norms.

The same advanced technology is now being used for the newly launched 250kVA and 320kVA diesel generator sets.

Jain said Mahindra Powerol has been able to capture 35 to 40 per cent of the market in diesel generators in the region.

Mahindra Powerol diesel generators sets are powering customers from a diverse cross-section of industries and segments like telecom, banks, real estate, public sector units, hospitals, hotels, homes and manufacturing units in India as well as in global markets.

The 250kVA diesel generator is priced at Rs 12.5 lakh, excluding GST while the 320kVA diesel generator is priced at Rs 16 lakh, excluding GST.