Kolkata Knight Riders (KKR) franchise co-owner Shah Rukh Khan has launched the Knight Club app — a one-stop-shop for KKR fans to get a chance to win exclusive merchandise and meet their favourite KKR players — ahead of the upcoming 2023 season of the Indian Premier League.
The tagline of the app says "Ekdum Fatafati App” and it aims to bring all the excitement live and right into the palms of the fans while offering a range of features that will keep them engaged and entertained throughout the IPL season.
A video posted by the official YouTube channel of KKR on Tuesday shows Shah Rukh talk about the app and how it can add on to the fun and excitement for cricket fans.
“The wait is finally over, fam! 🤩 Introducing the #KnightClub app. Your one-stop-shop for all things KKR - Earn Knight tokens, rise up in the leaderboard, and get to win exclusive KKR Merchandise! Ekdam Fatafati App for our Fatafati fans,” read a tweet from KKR’s Twitter handle.
One of the most exciting features of the Knight Club app is the loyalty programme under which fans can earn points by engaging with the app and redeeming them for exclusive KKR merchandise. Additionally, lucky fans can get a chance to meet the KKR players in person.
The app will also feature a game zone where fans can participate in match-day games and win exclusive prizes. The app provides exclusive insight into the KKR camp through articles, pictures, videos, stats, and more.
The Knight Club app, available for download across IOS and Android platforms, also includes a megastore where fans can buy the official KKR merchandise and show their support for the team.
Binda Dey, Chief Marketing Officer of KKR, said that the Knight Club app is their way of bringing the KKR experience to the fingertips of the fans. “We wanted to take the commitment to our fans further as we return to our home ground Eden Gardens after three years, post the pandemic,” she added.