Bhubaneswar, March 15: "My City My Pride," the mobile-based application software (App) launched by the municipal corporation has received thumbs up from one of the leading urban infrastructure service providers in the country.

Jamshedpur Utilities and Services Company Limited, popularly knows as Jusco, is weighing options if a similar model can fit into its existing service network. However, it already has a robust mechanism of service delivery and a 24X7 system to redress grievances through telephone.

Sources at Bhubaneswar Municipal Corporation's (BMC) said: "The app gives citizen a platform to share their grievances regarding civic issues. There are also options to assess the work of different officials by checking their success rates in terms of addressing complaints."

Municipal commissioner Krishan Kumar said: "We are happy that Jusco, one of the leading civic management organisations, has taken a cue from our service and is weighing options if it can be replicated in their area. It is really a pride for all of us here."

A senior engineer associated with the development of the software used by the BMC said: "Jusco already has an efficient grievance addressing mechanism in which a job card is generated once a telephone call is registered. After the issue is addressed, the executor has to get the job card signed by the complainant. In fact, the executives from the company also check things with the consumer if he or she is happy with the service."

As mobile phone is emerging as one of the biggest tools to connect the public and the administration, a mobile-based application can be a paperless alternative.

Already several e-commerce sites are using special apps to know whether the consignment has reached the right person or not.

While the BMC app was initially created for android phones, the civic body has also taken steps to formulate a version for the iOS (i-phones) and Windows phones as well.

The municipal corporation is also using WhatsApp both for citizens and its officials for better and faster dissemination of information, feedback and compliance, so that the efficiency of each official is valued through a common platform.

Contacted, Jusco executive for corporate communication Sukanya Das said: "We have a feedback management system, but want to experiment with other tools as well which would be user friendly and can co-exist. We want to study the BMC model first and see whether it will fit in our bill or not."

She also said that Jusco's existing system was already a successful one, but it would still like to check out other platforms as well.

Incidentally, while the municipal authorities looks after solid waste management, streetlights, park management, beautification, construction and maintenance of roads, Jusco does more such as taking care of drinking water and power supply.