Apple has expanded the linguistic reach of its app distribution ecosystem, with App Store Connect now supporting 11 additional languages for metadata localisation. The move takes the total number of supported localisations to 50 and is likely to be particularly relevant for developers targeting India’s diverse, multilingual user base.

The newly added languages include Bangla, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu and Urdu, alongside Slovenian. By enabling developers to localise key metadata elements — such as app names, descriptions and screenshots — the App Store will come across as more accessible to users who prefer engaging with content in their native languages.

Localisation has increasingly become a critical lever for app discovery and user acquisition, especially in markets like India where language diversity directly influences digital adoption. With regional language Internet users continuing to grow faster than English-language users, the ability to tailor app listings to specific linguistic audiences could improve visibility and conversion rates.

Apple says developers can introduce these localised metadata updates with their next version submission across supported platforms. The update also includes new localised App Store badges, which can be used in external marketing campaigns to align with regional audiences.

For developers, particularly those building for India’s next wave of Internet users, localisation is no longer optional; it is a competitive necessity.