Digital push to farmers

Farmers of the district will now get various information on their finger tips.

By Sudeep Kumar Guru
  • Published 13.09.18

Balangir: Farmers of the district will now get various information on their finger tips.

Deputy director of agriculture of Balangir Sridhara Das on Tuesday launched the digital information service for the farmers at the Agriculture Technology Management Agency office here. Reliance Foundation has provided technology for the service.

The programme was launched in the presence of deputy director of horticulture of Balangir Prafulla Swain and the agency's deputy director (Balangir) Surendra Negi.

At least 35 officials of the various departments attended the programme and interacted with the technical workers of the Reliance Foundation.

Ashok Mallik of Reliance Foundation said the Reliance Foundation Information Service uses multiple-communication platforms (mobile platforms, cable TV, radio, multi-location audio and video conferences, print) to address knowledge gaps that the farmers face every day. "Voice message, text message, audio conference, video conference, toll-free helpline numbers are various features of the service that will benefit the farmers. Local languages are used to disseminate the information. Their job will be simpler with the information on the tip of their fingers," he said.

Das joined his field officials of Deogaon block through a videoconference and took up a programme on their skill development.

He, along with Krushi Bigyan Kendra scientist Ashish Das, joined some 23 farmers through audio conference and discussed with them about management of pest attack in paddy and cotton crop.

The key principles behind the design of the programme is to address the information poverty on various localised issues by providing tailor-made, quality answers to the farmers' questions and provide the right information at the right time from the right source.