Bhubaneswar, Feb. 4: A young entrepreneur has initiated a smart attempt for waste management amid the revelry over the city being listed as the top priority in the smart city project.

Narasingha Panigrahi has launched a website, recyclepaper.in, that provides paper waste pick-up solutions at one's doorstep. Launched in December last, one can barter, sell or donate the waste for recycling through the website.

"The website is a step towards encouraging people to recycle more paper in an environment friendly and socially responsible manner," said Panigrahi. People can trade the waste in exchanged of paper products made from the recycled materials or take the measured amount.

An engineering graduate from ITER College, Bhubaneswar, Panigrahi quit his IT job of eight years and started a social enterprise, along with his brothers, in the field of recycling, waste management and green energy.

A number of educational institutions such as the Xavier Institute of Management, Bhubaneswar, a number of IT companies such as Infosys, hotels and private organisations have tied up with the website and are donating their paper waste.

At present, they are joining hands with the raddiwalas (rag pickers).

"It is a very unorganised trade, and we are trying to ensure that they get better pay in an improve working conditions. Besides, efforts are on to ensure a better living condition for their children. We will shortly rope them in for collecting waste," said Panigrahi.

The project aims to set up a community library in the slum areas every time 10,000kg of paper is collected. "We have tied up with city-based Bakul Foundation that is working in the field. Once we collect 10,000kg of waste, the amount that we receive out of it would be utilised to promote reading habits among the underprivileged kids," said Narasingha.

There are also a lot of value added services in the offing. There is a smart analytic that would keep track of the amount of trash that one has recycled and give feedback on the number of trees saved, litres of water prevented from getting polluted, square feet of landfill saved, and energy conserved.

"This would provide users an idea of their positive contribution to the environment. This would encourage them to recycle more paper," said the 33-year-old Panigrahi.