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regular-article-logo Thursday, 02 May 2024

'Yimmy yimmy': Shreya Ghoshal, Tayc, and Jacqueline Fernandez unite for global dance hit

From India to the world: Yimmy Yimmy marks a new era in International music collaborations

Our Web Desk Published 08.03.24, 09:28 PM
Tayc & Jacqueline Fernandez in Yimmy Yimmy

Tayc & Jacqueline Fernandez in Yimmy Yimmy Sourced by: TT online

The music world is buzzing with excitement as Virgin Music Group and Play DMF drop their latest international sensation, "Yimmy Yimmy." This electrifying dance track is a melting pot of global talent, featuring the soul-stirring vocals of India's beloved Shreya Ghoshal and the smooth R&B rhythms of French sensation Tayc, all wrapped up in the dazzling visuals of Bollywood's very own Jacqueline Fernandez.

Hot on the heels of worldwide hit "Guli Matta," which captivated audiences to the tune of nearly 300 million YouTube views, "Yimmy Yimmy" promises to eclipse its predecessor's success, offering a vibrant celebration of cross-cultural collaboration.

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Dreamt up by Play DMF's visionary, Anshul Garg, "Yimmy Yimmy" is a testament to the global music community's boundless creativity and connectivity. Virgin Music Group has eagerly supported this project, showcasing their commitment to bringing the Indian music scene onto the world stage.

The track, crafted by the genius of Rajat Nagpal and Nyadjiko, with lyrical contributions from Rana Sotal and Tayc, is a musical journey that transcends borders. Accompanied by a visually stunning music video directed by the famed choreography duo Piyush-Shazia, featuring the irresistible charm of Jacqueline Fernandez, "Yimmy Yimmy" is all set to be the next global dance craze.

Anshul Garg shares his excitement for the collaboration: "We're not just making music with 'Yimmy Yimmy;' we're creating a cultural movement that resonates worldwide. This project celebrates the incredible talent emerging from India and the power of international collaboration."

Echoing Garg's enthusiasm, Amit Sharma, Virgin Music Group's Country Manager for India & South Asia, highlights the importance of such collaborations in showcasing the global potential of Indi-pop. "Yimmy Yimmy" is more than just a song; it's a showcase of cultural diversity and musical fusion, poised to captivate dance floors around the globe.

Available now on all major music OTT platforms, "Yimmy Yimmy" is set to become the ultimate party anthem, further solidifying the global appeal of cross-cultural music collaborations.

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