Hit man

Akshay Kumar packs a punch with yet another film with a social message

By Bharati K. Dubey
  • Published 10.02.18

Mr Dependable Akshay Kumar is set to score a century — yet again — at the box office with Padman. Like most of his films in the recent past, Padman too is expected to rake in around Rs 11 crore to Rs 12 crore on Day 1 and is expected to grow over the weekend. 

Exhibitor Rajendra Jyala said: “The morning shows clearly indicate that the audience has accepted a subject like this and come to watch the film. If they hadn’t accepted they wouldn’t have come to watch the film in the morning. The opening day will be around the same as Toilet: Ek Prem Katha.” 

“With the kind of reviews and reaction the film has got, Padman should do business of Rs 100 crore to Rs 120 crore. Besides Akshay is the most dependable star — he does three to four films a year and business of those films is around Rs 100 crore. So he is giving Rs 300 crore to Rs 400 crore to the box office, which is good for exhibitors,” Jyala added.

Exhibitor and trade analyst Akshaye Rathi said the pre-release campaign for the film got the people talking. “People began talking about menstruation, which is still considered a taboo subject in many households, and the campaign managed to grab eyeballs and get attention of the people and so casually. That managed to drive home the point that menstruation is something that is normal and it shouldn’t he considered taboo. With the kind of reports that are coming in, the film will grow by the day and reach a very healthy total.”

Padman is not a commercial masala film but one with a social message. With Toilet: Ek Prem Katha succeeding, the industry is betting on Akshay to bring in the audiences in a big way. Trade analyst Amod Mehra said: “It is a gentry film so the numbers will get better by word of mouth. I liked Radhika Apte but Sonam Kapoor was the surprise package. The investment wasn’t much so finances are not an issue.”

Also on a hattrick is producer Prernaa Arora. This is her third film as producer with Akshay after Rustom and Toilet: Ek Prem Katha. Said Industry watcher Atul Mohan: “Kudos to Prernaa for investing in this one. This is one investment from which she will earn all the blessings and love from women life long. A landmark for KriArj Entertainment.”

Akshay’s Toilet: Ek Prem Katha co-star Bhumi Pednekar took to Twitter to gush about the film. “Loved #PadMan,inspired and liberated @mrsfunnybones ma’am what a brilliant start & concept @akshaykumar sir you’ve killed it.The climax scenes,WOW.@sonamakapoor you lit up the screen,So endearing @radhika_apte amaze,” she posted.

Actress Swara Bhasker, who had spoken out against Padmaavat and accused it of glorifying a practice like jauhar, was all praise for Padman but didn’t forget to take a dig at “archaic notions”.

“#padman Uplifting, empowering, hopeful, fun & thought provoking.. R v too quick to judge people illogically because r minds r closed by archaic notions like Shame? Kudos #RBalki sir, @mrsfunnybones @swanandkirkire thank uuuuu 4 telling this story,” she tweeted.