New Delhi, Oct. 9: Baba Ramdev's Patanjali Ayurveda has entered into a partnership with Kishore Biyani's Future Group to sell noodles to fill up the space vacated by Nestle's Maggi.

Ramdev, who is better known for his televised yoga lessons and Ayurvedic health remedies, said his group would launch "Patanjali noodles all over India on October 15... (competing against Nestle's) Maggi, which used to sell for Rs 25 a pack. We will offer it for Rs 15". Sources said Patanjali noodles would weigh around 70 gm compared with the 80-gm Maggi pack.

Besides noodles, other FMCG products of Patanjali would be sold through Future Group's Big Bazaar, KB's and EasyDay outlets.

Future Group, which is investing in a logistics and marketing centre at Haridwar to handle Ramdev's new business, expects Patanjali noodles to rake in about Rs 1,000 crore in the next 20 months.

"In all, we would have Rs 30-40 crore business (from Patanjali products) in a month from our stores and later on, it would increase up to Rs 80 crore," Future Group CEO Kishore Biyani said.

He said Patanjali had the potential to compete with other FMCG majors, which clocked a sales turnover of Rs 1,200-1,400 crore a year, at his store

Biyani said the group was planning to co-produce with Ramdev. "We are working on it. In the long run, we would jointly develop brands together," he said.

"In Maggi, they (Nestle) used palm oil, but we will use much costlier rice-bran oil in our noodles," Ramdev said.

Maggi had a 70 per cent share in India's instant noodle market, which is estimated at Rs 4,000 crore.