Senior BJP leader and former deputy chief minister Sushil Kumar Modi addresses 614 block and district presidents across the state through teleconferencing under the Mission 272 Plus campaign (majority mark in the Lok Sabha to form government). The national campaign is part of the (Narendra) Modi 4 PM message for the general elections. In the session that lasted over an hour in two shifts, Sushil asked the party workers to reach each and every household, highlighting the Nitish Kumar government’s failure and how he betrayed the BJP by snapping the 17-year-old NDA alliance in June, 2013. Sushil also released the BJP’s toll free number, 18003456456, a first for any party to connect with people of the state. Text by Roshan Kumar, picture by Deepak Kumar