There are videos posted on Facebook that are of high quality, allowing content creators to earn a living. Many of these videos are often shared without due credit and passed off as original. Meta has introduced Facebook Content Protection, a mobile tool that can detect when a creator’s original Reels posted to Facebook are being used — partially or fully — without their permission. Creators who are enrolled will be able to see the accounts that have shared their work and take a range of actions on the clip.

Behind the scenes, Content Protection “continuously scans Facebook and Instagram for matches” to the protected Facebook Reels, “whether they’re full or partial matches to your original work”. Content Protection uses the same matching technology as Meta’s Rights Manager to detect potential matches to your Reels, but it is mobile-first and designed specifically with creators in mind.

When a match is detected, the original content creator will be notified and can then review details about the matching content, such as its views, the follower count of the account, and more. You can then decide to take action, all within the Facebook app.

There are three actions to choose from. First, track: Keep the matching Reel visible to other users while staying informed about its performance; this is the default setting. The original creator can revisit and take a different action at any time. You can also add attribution links to select eligible tracked matches on Facebook, which places an “original by” label on the Reel that links back to your Page or Profile.

The second action is block. This will make the matching Reel not visible on Facebook or Instagram. It will reduce the Reel’s distribution on Meta platforms but will not directly result in any disciplinary action against the other account.

The third option is to release your claim: allow the Reel to stay visible on Meta platforms. This will remove the matching post from your match dashboard entirely, meaning you can no longer see its performance.

If you’ve given permission to certain accounts to use your content, you can add them to an “allow list” so their matches won’t be flagged to you.