India’s homegrown brand Lenskart is stepping up the competition in the smartglass segment. The eyewear and technology-driven brand will open its upcoming AI camera smartglasses, B by Lenskart, to India’s developer ecosystem. It will help make its AI and camera technology accessible to leading consumer apps and independent developers, allowing integrations across categories such as food delivery, entertainment and fitness.

Designed and engineered in India, B by Lenskart is expected to launch next month. It is expected to weigh around 40g, nearly 20 per cent lighter than comparable smartglasses. It will be powered by Qualcomm’s Snapdragon AR1 Gen 1 chipset, the same platform used in leading global AR devices.

It will feature an integrated Sony camera for hands-free photo and video capture. There will be AI assistant, powered by Gemini 2.5 Live, allowing natural interactions along with hands-free UPI payments, live translation, well-being insights, and more.

The global smartglasses market is expected to reach $4-5 billion by 2030, growing at a compound annual rate of nearly 30 per cent. Lenskart was co-founded in 2008 by Amit Chaudhary and current CEO Peyush Bansal.