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regular-article-logo Sunday, 16 June 2024

The iPhone 15 goes on an autorickshaw ride

Apple, in its film to celebrate the ‘Relax, it’s iPhone’ campaign, puts the iPhone 15 to the test as it tosses, turns and tumbles at the back of an autorickshaw while the passenger showcases a range of Mr Bean-level emotions… like we all do during a ride

Mathures Paul Published 24.04.24, 07:46 AM
A moment from Apple's 'Relax, it's iPhone' campaign

A moment from Apple's 'Relax, it's iPhone' campaign

It’s hot, it’s bumpy and it’s loud. But during an autorickshaw ride, the iPhone 15 feels cosy! Apple, in its film to celebrate the ‘Relax, it’s iPhone’ campaign, puts the iPhone 15 to the test as it tosses, turns and tumbles at the back of an autorickshaw while the passenger showcases a range of Mr Bean-level emotions… like we all do during a ride.

And why won’t the iPhone 15 have it easy? It comes with a back glass with a custom dual ion-exchange process and an aerospace-grade aluminum enclosure. There’s more. The Ceramic Shield front cover is tougher than any other smartphone glass, and with a water- and dust-resistant design, ensuring your phone lasts longer and also holds its value longer than any other smartphone.

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The tough-as-nails attitude does justice to the fast A16 Bionic chip, powering the Dynamic Island, computational photography capabilities, and more. The powerful 48MP main camera enables super-high-resolution photos while the 2x Telephoto option gives users a total of three optical zoom levels.

At the back of an autorickshaw, it’s just another day for the iPhone 15 in India where Apple continues to scale up production.

You can choose to pay for your new iPhone with no-cost EMI up to 24 months on all iPhone models with most leading banks. Plus, trade in your smartphone online or in-store for instant credit towards your new iPhone and lower your monthly instalment.

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