Students of NIFT at a workshop for craftsmen in Bhubaneswar. Telegraph picture

Bhubaneswar, Feb. 28: The National Institute of Fashion Technology (NIFT) conducted a workshop for local artisans here today. The workshop was aimed at creating a distinct identity for indigenous handloom products and handicrafts in the global market.

Titled “Value Addition: Role of NIFT for Artisans”, the workshop saw participation of over 50 craftspersons from different parts of the state, who were given lessons in the latest textile technology.

They were trained to develop value-added products from locally-available resources, improve the marketability of products, and encourage working conditions consistent with the local economic conditions and social values.

“We have identified certain indigenous crafts such as palm leaf painting, pattachitra, appliqué work, filigree, wood carving, stone sculpture and clay products, and invited the representative artisans to understand their value chain and the critical aspects starting from procuring raw materials to final delivery of products,” said associate professor at NIFT, Binay Bhushan Jena, who was a resource person here.

Thorough and appropriate training in manufacturing techniques and entrepreneurial thinking is the key to improve their business and product quality.

“The artisans must come up with upscale products, keeping the customer demands in mind. There is a huge market for Odia products in the European market. Therefore, it is necessary to improve quality and go for diversification,” he added. The NIFT students got an opportunity to interact with veteran craftspersons, who displayed some of their creations here.

“Glancing at the products made by the local artisans, one could hardly miss the hard work and special techniques that go into creating a unique style, which reflects the diverse identity of Odisha and preserves local customs and traditions,” said Rakesh Ranjan, a student.