Mumbai, Apr 30 (Agencies): Banks trying to recover over Rs 9,400 crore stuck in Vijay Mallya’s Kingfisher Airlines failed to attract any buyers at an auction of the brands and trademarks of the defunct and grounded airline, once famous for its Fly-the-Good-Times tagline.

The online auction, being conducted by SBI Cap Trustee Co on behalf of the lenders, began at 11:30am and ended without attracting any bidders at the reserve price

The reserve price for the trademark has been kept at Rs 366.70 crore, not even a tenth of the Rs 4,000 crore for which it was pledged as a collateral to the 17 lenders for the loan in 2010.

State Bank of India and the 16 other lenders have put on sale other trademarks of the now-defunct airline such as the once-famous 'Fly the Good Times' tagline, Flying Models, Funliner, Fly Kingfisher and Flying Bird Device.

At its peak, Kingfisher Airlines was the largest airline in India, with a five-star rating from Skytrax, according to the airline's annual report for 2012-13.

Last month, the consortium of banks had failed in its attempt to sell the airline's erstwhile headquarters building, Kingfisher House, here.

The auction failed apparently because of the high reserve price of Rs 150 crore. The property has a built-up area of over 17,000 sq-ft in Vile Parle near the domestic airport.

Mallya left the country on March 2 for London. Earlier this week, the government had asked Britain to deport Mallya, citing the revocation of his passport and a non-bailable warrant against him.