Uttar Pradesh chief minister Yogi Adityanath has said "misconceptions" have been created about him because of his "saffron-clad" look and promised to win the hearts of "all sections" by spreading a new idiom of happiness and prosperity.

"Many misconceptions are created about me. Many people say I am saffron-clad, so there are many in the country who are averse to saffron," Adityanath said in an interview to the RSS-affiliated weekly Organiser.

He also said those who have been insulting India's tradition and culture in the name of secularism and appeasement were feeling threatened since he assumed office.

"We will win the hearts of all sections of people with our style of working. We would spread a new idiom of happiness and prosperity," the 44-year-old, considered a Hindutva hardliner, said. For him, Adityanath said, power was not for fun and frolic. "We are not in politics to run after prestigious positions and posts," he said.

Adityanath said protection of the " rashtra" (nation) would be the main "dharma" (religion) of his government.

"This is (the) focal point of humanity. In UP we would provide corruption-free administration and rid the society of goonda raj," he said, adding plans had been made and their impact would be visible in the next two months.

Adityanath also said a new industrial policy would be in place to check migration of people from the state.

Picture shows Adityanath listening to people's problems at his janata darbar in Lucknow on Monday. (PTI)