“I am very fond of linen and love anything in linen. Come summer, you will find me only in linen. Linen Club’s variety IS a revelation. The collection is really nice. It is very comfortable.” 

— Prosenjit

Linen is for life, moisture-absorbent and is considered 100 per cent more comfortable than cotton. It has so much medicinal value. Linen was born in Europe but Europeans never ventured into the colours we did. They were into white, cream, beige, brown. At Jaya Shree Textiles, we explored the taste of Indians… checks, stripes, reds, blues, yellows. We made linen a big fashion item. The biggest mental block is the crease and the crush. For Europeans if the linen doesn’t crush, it is a crime. It has its lustre. Our fabrics are available in 127 exclusive brand outlets in India. Apart from that, our fabric is available in multi-brand outlets, in more than 4,000 stores. We also supply fabrics to all ready-made garment manufacturers… 15 national brands, and another 20-30 regional brands. All major brands buy linen from us. Next year, we are targeting to open another 40 stores. 

- S. Krishnamoorthy, CEO, Domestic Textiles, Aditya Birla Group ?

 

The Tolly star rocks the athleisure look. He walked in in a yellow T-shirt and black trackpants, and slipped on this red chequered jacket. Good to go, we said! “This summer jacket was perfect with his jogger’s pants. The athleisure look is also what is in during spring-summer. Perfect Saturday dressing too,” said fashion designer Abhishek Dutta, who helped Prosenjit zero in on the looks. Linen jacket: Rs 8,000 (approx.)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This royal blue bandhgala will definitely be the talking point at a formal dinner or a wedding. The colour is a winner. “Bandhgala works for Indian men. The pocket square adds glamour,” pointed out Abhishek. Linen bandhgala-trousers set: Rs 12,000 (approx.)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

#Respect for the man who can tie his dhoti in less than five minutes. “A Jawahar coat with a dhoti — it’s perfect fusion wear. It defines Prosenjit. This can also be a cocktail look at a Bengali wedding,” said Abhishek. 
Linen dhoti: Rs 2,995
Linen shirt (ready-made): Rs 2,999
Linen waistcoat: Rs 2,500
Linen bag: Rs 3,999

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

An easy-breezy printed shirt is good to take you from work to dinner. “It’s cool and casual and foliage print is in,” said Abhishek.Linen shirt (ready-made): Rs 2,799

 

 

 

 

 

 

 

 

 

 

Want a different look with the same shirt ? Slip on this jacket and dress it up with a scarf, and you will impress. 
Linen pink scarf:Rs 790,Linen jacket: Rs 8,000 (approx.)

 

 

 

 

 

 

 

 

 

 

 

A perfect wedding look for the groom’s best man.Linen sherwani:Rs 18,000 (approx.)