Calcutta: Sony India expects the share of premium products in the business mix of the company to increase over the next 2-3 years.

Sunil Nayyar, who is the first Indian managing director of the local arm of the Japanese electronics major, said on Tuesday that the focus area of the company in the coming years was to explore more premium products in segments such as television, audio and digital imaging.

Nayyar, who is associated with Sony since 1995, assumed charge as the managing director of Sony India Pvt Ltd from April 1, 2018.

Before taking up his new role, Nayyar was the head of retail experience in Sony North America between May 2015 and March 2018. Some of his global experience could be used in strengthening the company's brand image in India, where competition is intensifying among global players.

"Premium products' share of sales will be 20-25 per cent now for Sony India and this should rise to 30-35 per cent in a couple of years...say in 2-3 years," Sony India managing director Sunil Nayyar said. The company unveiled its festival sales plan for Bengal on Tuesday.

Television constitutes at least 60-65 per cent of the company's sales in the country. Sony expects sales of television sets of over 32-inches to grow. Audio products comprise 15 per cent of the sales, digital imaging 10 per cent and other segments 10 per cent.

The company is also offering finance options to make premium products more affordable to consumers.

"There are finance options to make purchase affordable," Sony India sales head Satish Padmanabhan said.

Buoyed by sales during this year's football world cup and the potential of the upcoming festival season, Sony 's total sales are expected to be Rs 300 crore in Bengal, driven primarily by television sales which are seen to grow 27 per cent year-on-year.