Reliance Trends opened its first store in the state capital on East Boring Canal Road on Wednesday. Promising the latest fashion at affordable prices, the chief operating officer of Reliance Trends, Akhilesh Prasad, said the store would offer a wide array of options in men, women and children’s segments. The store also has a wide choice of accessories for women, including bags and jewellery. Prasad said the company plans to open branches in other districts, including Muzaffarpur, Bhagalpur and Gaya. Text by Amit Bhelari, picture by Ashok Sinha