Vasundhara Varma displays some of the products of her brand Sudaksha. Picture by Ranjeet Kumar Dey

Vasundhara Varma loves romantic movies, chatting with her friends on the Internet and socialising on Facebook like most youths her age. But the 25-year-old is also a successful entrepreneur.

The fashion designing graduate of Patna Women’s College launched Sudaksha — a brand under which she sells handmade products of Haryana-based artisans — in November last year. A visit to Haryana in October gave her the inspiration to launch her business.

“My brother Hrishek, who is a clinical psychologist, lives in Gurgaon. He has an interest in art and often meets artists while visiting exhibitions. While visiting him, a friend took us to meet poor artisans who make beautiful products from simple raw material like newspapers,” Vasundhara told The Telegraph.

She added: “After passing out of college with a degree in fashion designing, I could not find the right platform to launch my career. But after seeing the work of the artisans in Haryana, I was very impressed. I immediately decided to collaborate with them and launched my brand within a month.”

She designs the products herself and sells them from her home at Patliputra Colony.

“After I make the design, I give the artisans a brief. Then, they make the product,” said Vasundhara, adding that the profits are shared equally.

She said: “They work as hard as I do. I cannot snatch their rights. They get 50 per cent of the profits.”

The only raw material used is old newspapers. The entrepreneur sources it from kabadiwalas (junk dealers).