Sujit Meher ready to stun fashionistas - After success with Sambalpuri handloom, fashion designer works on new clothing line

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  • Published 5.08.14

Bhubaneswar, Aug. 4: After mesmerising Bangalore with his marvellous motifs, Odia fashion designer Sujit Meher will once again try to steal the hearts of fashionistas there. He is currently working on his new clothing line and it promises to have an unusual theme with men’s wear included as well.

After the successful presentation of his last collection on Sambalpuri handloom with the theme of ‘Folk Fashion’, this year Sujit will try to bring the ‘Bohemian’ style in his product line. He believes that the style of his clothes will speak for themselves. They would be lot more jazzy than his earlier designs, he claimed.

For women, he is creating a wide range of tops, palazzos, jacket and shrugs and for men, he is working on jackets and chinos.

The collection will simultaneously speak about the richness of our tradition, culture and the beauty of Sambalpuri fabric.

“I tried to blend Sambalpuri fabric with different kinds of rich cotton and silk to give a new trendy look. These fusion-based creations will be liked by the fashion conscious people,” said Sujit, an alumnus of National Institute of Fashion Technology, Bangalore.

He aims to highlight the Indian handloom and hence relies heavily on Sambalpuri handloom.

“Since the last couple of months, my female clients have been requesting me to design something in men's wear also. Therefore, I’m designing outfits for the men in their lives. Fashion is considered as something that only celebrities can afford but I want it to reach the common man also. Hence, my new line will be extremely pocket friendly,” he added.

While his new clothing line will be ready by August end, it will be showcased on September 7 at the Nuakhai Bhetghat event in Bangalore. It is organised by ‘Juhar Parivar’, a community of west Odisha based in the Silicon Valley of India.

Born and brought up in Kalahandi, Sujit in his graduation days launched a label called Tilottama that aimed to create designs for social causes. Since then, he has come up with many designs aiming to preserve the handloom traditions of west Odisha.