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regular-article-logo Tuesday, 23 April 2024

Unfolding Google Year in search 2023, be it Moye Moye or Moonshot( Chandrayaan-3)

The success of Chandrayaan-3 headlined news events. India’s G20 presidency led ‘What Is’ search queries showcasing significant curiosity towards the event

The Telegraph Published 12.12.23, 10:14 AM
Shah Rukh Khan, Chandrayaan-3 and Kiara Advani

Shah Rukh Khan, Chandrayaan-3 and Kiara Advani

Landmark moments

The success of Chandrayaan-3 headlined news events. India’s G20 presidency led ‘What Is’ search queries, showcasing curiosity towards the event. Other news-related queries also showed people staying informed about local developments, from Karnataka election results to the Uniform Civil Code, while many tried to make sense of global happenings with searches about Israel news and the Turkey earthquake.

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Self-care and technology

The top trending ‘How To’ question saw people enquire ways to prevent sun damage for skin and hair with home remedies while many also searched for zudios, gyms, beauty parlours, and dermatologists near them. The expansion of the creator ecosystem in India is reflected in the trending queries, with many keen to know ‘how to reach my first 5K followers on YouTube’.

Indian cricket

Queries about the Cricket World Cup and India versus Australia cricket match scored an all-time high this year.

Queries about the Cricket World Cup and India versus Australia cricket match scored an all-time high this year.

The passion for cricket peaked, with queries about the Cricket World Cup and India versus Australia’s cricket matches scoring an all-time high this year. Shubman Gill and Rachin Ravindra emerged as the top trending cricketers locally and globally.

Diversity in sports

The Women’s Premier League, along with the Women’s Cricket World Cup, ranked high in sports events. Beyond cricket, people tried their luck in other sports and there were questions about ‘How to get good at kabaddi’ and ‘How to become a chess grandmaster.’

Indian entertainment

Jawan staked its claim to the top trending local film search and #3 top trending film search globally. Gadar 2 and Pathaan also secured coveted spots as local and worldwide trending films. Actor Kiara Advani led the trending people list in India, and also found a spot in the top-trending global actors list. In the Barbie vs Oppenheimer battle, the latter led the charge in international entertainment searches in India.

Digital entertainment and trends

With six of the top 10, local OTT content dominated trending shows, leading to Farzi, Asur and Rana Naidu taking top ranks. People expressed themselves with a range of entertaining memes, be it the humorous ‘Bhupendra Jogi’ meme, ‘So Beautiful So Elegant’ meme that turned Delhi-based Jasmeen Kaur into an Internet sensation, or Serbian-song inspired Moye moye meme that saw people finding humour in difficult situations.

Southeast Asia dominates travel queries

Southeast Asia was a hot favourite for travel getaways, with Vietnam, Indonesia and Thailand securing top spots, while many also showed interest in local trips to Goa, Kashmir, Coorg, Andaman and Nicobar Islands. In food, people displayed their love for local — and many regional — culinary delights by searching for recipes of Mango pickle, Panchamrit, Karanji, Thiruvathirau Kali, Ugadi Pachadi, Kolukattai and Rava Ladoo.

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