Bhubaneswar: Odisha-born film producer and promoter Jitendra Mishra has collaborated with Michelin Star chef Vikas Khanna to produce a feature film named The Last Color.

The first look of the film was released during the official opening event of Cannes Producers Network during the 71st Cannes Film Festival, scheduled from May 8 to 19.

The film's teaser was launched in the presence of the Ambassador of India in France Vinay Mohan Kwatra, Executive director of Marche du Films Jérôme Paillard and more than 500 producers, distributors and festival organisers from across the world.

Mishra had collaborated with Vikas earlier as the co-producer of a film on his life journey - Buried Seeds - which was directed by New York-based filmmaker Andrei Severny. This time, he has been the producer of Vikas's directorial debut feature film along with other producers Bindu Khanna and Poonam Kaul.

The Last Color is based on a book of the same name that Vikas wrote some years ago. The 90-minute film stars actor Neena Gupta and the plot revolves around the Supreme Court order against an age-old tradition of not allowing widows in Vrindavan to play Holi.

"From cooking to directing a film, Vikas has taken giant leaps from one form of art to another. The film is about relationship, girl child empowerment and the victory of human spirit. We have completed the shooting schedule last month. Now, it's going for the post-production process. The film shall be ready by July this year," said Mishra.

Born in Titilagarh, Mishra is now working on promoting children's films from the state.

"It is very unfortunate that filmmakers from the state take no interest in producing films for children," said Mishra.

Mishra has been recently elected to the board of directors of Cifej, which is touted as the world's biggest children and youth media network.

"Recently, we have been working on various innovative ideas to help these films reach global audience. We are taking these films to Cannes and other festivals as part of such efforts," said Mishra.

He has also been associated with other films such as I am Kalam, Aaasma and Chausar.