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Swastika Mukherjee’s fashion game for ‘Qala’ promotions has us floored

The actress championed home-grown, women-owned brands, which have a Kolkata connection to boot

Aatreyee Mohanta | Published 01.12.22, 06:25 PM
(L-R) Swastika in a Jabakusum sari by Bag of Bong, a green sari by Bohurupi Shantiniketan, and a Sakhi woven gold skirt with a signature circle jamdani kurta set by label Paromita Banerjee

(L-R) Swastika in a Jabakusum sari by Bag of Bong, a green sari by Bohurupi Shantiniketan, and a Sakhi woven gold skirt with a signature circle jamdani kurta set by label Paromita Banerjee

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Anyone who has watched Netflix’s ‘TUDUM’ event knows that one of the most highly anticipated films on the list is Qala, starring Triptii Dimri, Swastika Mukherjee and Irrfan Khan’s son, Babil, who is making his acting debut.

While Qala releases on Netflix today (December 1) and the music album composed by Amit Trivedi, including the soulful Shauq, is currently trending, there is one aspect of all the promotions that needs to be talked about — Swastika’s lookbook at the film’s promotions .

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The actress championed and brought to the spotlight women-owned brands, all of which are small businesses with a unique Kolkata connect. 

For the film promotions, Swastika wore a royal blue gold-striped matka set from label Paromita Banerjee. She rocked a royal blue eyeliner and flowers in a loose hair bun, along with jhumkas. 

“It is paired with a zari-striped dupatta from our Saaj festive line. Swastika liked this style and we customised it for her,” shared Paromita, who is passionate about woven textiles, and an alumni of NID Ahmedabad. 

This is Swastika’s second outing with the Kolkata fashion label. The first was a Sakhi woven gold skirt worn with a signature circle jamdani kurta set. 

“It is ideal for a morning wedding occasion, like a sangeet or mehendi,” said Paromita, whose studio is located at 2B Lansdowne Lane (near Menoka cinema hall).

Along with sporting these traditional fits, Swastika was also seen in a creation from Trina Mukherjee’s brand, Bag of Bong. The Jabakusum sari is an exquisite piece, entirely hand-painted in premium silk organza with a double crochet border. 

“I was happy to see her in my creation. It was good to know that Swastika liked and appreciated the sari. Homegrown artists usually get more word-of-mouth publicity, as their efforts are small-scale, sincere and often go unnoticed. Any big platform is a good way to showcase art to a larger audience and it is always welcome,” said Trina, who is not only an artist, but also a writer based out of Mumbai.

The inspiration of the piece comes from the pink ‘Jabakusum’ plant that the designer has at home. Amazed by its intricate beauty, she translated it into art on organza to give it an elegant and classy look. 

“I loved Swastika’s look and the way she styled the sari with a corset. She looked super glamorous!” added Mukherjee. 

In another look, Swastika looked fierce in this Tiger Cord Set by Mamta Sharma Das’s (@thebohobaalika) brand, Viva la Vida India. 

“Swastika has always supported my brand since its inception and has shopped from us multiple times. I have very high regard for her because she always supports small brands, especially ones which are women-owned. It’s very important for celebrities to spotlight small businesses for us to get the chance to showcase our work,” said Mamta. 

Mamta says that she has always been called a sherni (tigress) by her friends and family, and that was the thought behind the print. With green being a colour that always makes her heart smile, she created a tigress print, which she used to make this anti-fit co-ord set. 

“Swastika has a strong sense of personal style, for her it’s not just about fashion, and this is reflected in the ensembles she picks and the way she styles herself. The minimal styling in this fit makes her look so chic. She rocks the look with the bomb lipstick and earrings!” shared the designer. 

The actress was also seen in two outfits by Bohurupi Shantiniketan. She styled this classy black Jamdani pantsuit with a black bralette and champagne-glass style earrings. Don’t miss out on her bold winged liner!

The second look was a pleated lime green and red sari, in which she channelled her feminine energy with matching eyeshadow and a nude pink lip.

 

‘Qala’ is streaming on Netflix, starring Swastika Mukherjee, Triptii Dimri and Babil Khan, with music by Amit Trivedi and direction by Anvita Dutt Guptan.

Last updated on 01.12.22, 06:28 PM
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