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Home / Jharkhand / South Eastern Railway rolls out 'One Station One Product' project

South Eastern Railway rolls out 'One Station One Product' project

This new initiative will act as a marketing hub for the sales, promotion and upliftment of the local products thereby contributing to the growth of industries of the area: Railway spokesperson
One Station One Product stall at promoting silver and stone jewellery made by local artisans at Jaleswar railway station on Monday.
One Station One Product stall at promoting silver and stone jewellery made by local artisans at Jaleswar railway station on Monday.
The Telegraph picture.

Pinaki Majumdar   |   Jamshedpur   |   Published 28.03.22, 05:11 PM

South Eastern Railway on Monday rolled out the “One Station One Product” project at Balasore and Jaleswar railway stations under its Kharagpur division as a pilot project for a period of 15 days starting from 25th March, 2022. .

On the success of the pilot project the same concept would be implemented in various railway stations under SER's two other railway divisions- Ranchi and Chakradharpur. 

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Aiming to make railway stations a promotional hub and giving boost to local industry, Balasore station was chosen for showcasing coconut mat products while Jaleswar railway station has been selected  for promoting silver and stone jewellery products.

 Significantly, the concept of “One Station One Product” was announced in the Union budget 2022-23.  

"The main objective of this concept is to make railway stations a promotional and sales hub for local products," said a railway spokesperson at Garden Reach, the Calcutta-based headquarters of South Eastern Railway.

He went on to say that the new initiative will act as a marketing hub for the sales, promotion and uplift of the local products thereby contributing to the growth of industries of the area. 

The local artisans viz. potters, weavers, handloom weavers etc.  are expected to be greatly benefitted. 

South Eastern Railway would provide infrastructural facilities and all sorts of assistance to the stall owners for successful implementation of the concept of “One Station One Product”. 

Passengers have easy access to the stalls to buy the products. Other necessary assistance are also provided to sell the products at Station Premises as well as in trains till the next stopping station.

Chhotanagpur Passenger Association, a leading passenger's outfit of this region welcomed the railway move.

"The initiative will provide a major boost to local artisans for displaying and promoting  their products among passengers on railway stations. We look forward for  implementation of such initiative at Tatanagar, Ranchi, Dhanbad, Bokaro and other railway stations in Jharkhand which witnesses a large footfall of passengers and has great potential for promoting local products, " said Arun Tiwari, general secretary of Chhotanagpur Passenger Association.



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