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Order ‘Power breakfast’ online in Jamshedpur

Organic farm at Dalma, XLRI to launch unique healthy venture from mid-November
FOOD online: Santosh Sharma (wearing spectacles) with the entrepreneurship cell of XLRI.

Animesh Bisoee   |   Jamshedupur   |   Published 11.11.18, 11:48 AM

An entrepreneur, who has made a name for himself by running a thriving organic farm at Dalma in collaboration with local residents, is now branching onto something that all parents of school-going children will love: power breakfast that can be booked online.

Founder and patron of M’ma Farm Santosh Sharma, along with the entrepreneurship cell of XLRI that had conducted a survey that pointed to such a need, will deliver high-fibre, high-protein and low-fat “power breakfast” at homes, schools or work places from next month.

“We have done a pilot study and found that there is a good market for healthy breakfast options among working parents and also early jobbers like graduate trainees and management trainees in corporates,” said Shrivats Singh of the XLRI entrepreneurship cell.

XLRI’s collaboration with M’ma Farms for breakfast options makes sense. For M’ma Farm, spread over 100 acres at the Dalma wildlife sanctuary, carved a niche for itself ever since it reached organic vegetables and milk produced in local villages to urban homes here through its portal in 2016.

“With proven expertise in supplying organic milk and vegetables to homes, M’ma Farm has the resources to start this unique breakfast venture on a pilot basis,” added Singh, who is part of the XLRI team that is collaborating with M’ma Farm.

Sharma promised an interesting menu that would keep changing so that children don’t get bored.

“After the pilot run people can chose their menu on the portal. There will be a wide range, like, say, idli and vada made from organic batter from rice and dal grown at our farm. We will use power oil, which is light and has Omega 3. It is made from mustard and linseed grown in our farm,” he said, adding that the selection will also include sandwiches made of organic vegetables, poha, paratha, dosa, dhokla, fresh juice, dahi vada, curd, corn chat, fruit salad and sprouts.

In Jamshedpur, M’ma Farm provides pure milk from Dutch cows that munch on fresh organic feed grown in Dalma, and organic vegetables that are grown using cow dung-based vermicompost. One can buy milk and vegetables by emailing or calling 9031730990.

M’ma Farm has adopted five villages of the Dalma sanctuary for five years. It has employed over 5,000 villagers in the project. Fifty per cent of its earnings (sale from products) go towards improving the health, education and living standards of local residents.

“We are planning to employ war widows or other needy women as cooks. They will be trained to work as chefs at our distribution hubs that will be set up at Baridih, Kadma, Sonari, Circuit House (Bistupur) and Adityapur. We hope to roll out the project by mid-November,” Sharma said, adding that they would start visiting schools and homes to inform parents about the health benefits of the project.


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