Calcutta, March 21 :     That familiar landmark on Russel Street, India's Hobby Centre, is all set to emerge in its new avatar - an information communication entertainment (ICE) centre with a large dollop of the creamy kind. The Kumars, who own the popular hobby shop, which was one of its kind during the Sixties and the Seventies, have teamed up with Rollick ice-creams to pave the way for this unique entertainment centre. Established as India's premier toy and hobby shop nearly 50 years ago by Suresh Kumar, the hobby centre remains a favourite haunt of the young and the not-so-young at the crossing of Park Street and Russel Street. Today, Suresh Kumar's son, Rishi Kumar, wants the Hobby Centre to become a one-stop entertainment shop with something for everyone. 'We will have a Cyber Centre, a Rollick Centre and a Hobby Centre all under one roof very soon,' says Rishi. He thinks there is still a keen interest in hobbies like philately and gardening. 'Our seeds outlet is still popular. With gardens fast disappearing and people opting for potted plants and rooftop vegetable gardens, there is a good demand for seeds,' he points out. On the mezzanine floor, a state-of-the-art cyber centre is being built. 'All the computers will bePentium-fitted and surfing will be provided at a very attractive price,' promises Rishi. If things go according to plan, the new-look hobby centre will be ready to roll by the end of this month. 'It will be the best in ice-creams and fresh drinks, the best cyber centre and the best hobby centre in town,' declares Rishi. Rollick's S.S. Agarwal will manage the parlour and take care of maintenance, while the Kumars, who are the agents for the facility, will claim a commission on sales. Agarwal believes in keeping it simple and targeting people who are not 'price-conscious'. For office-goers, the shop will also provide a sandwich lunch with either fresh juice, coffee or iced-tea for as little as Rs 25 a throw. 'We will sell the 25 flavours from imported dispensers at affordable prices to children from age 6 to 16,' he says. Agarwal also has plans to develop the place into an 'edutainment' centre for children. On-line quizzes, games and interactive learning processes will be the order of the day in the cyber zone of the new India Hobby Centre. Agarwal is also looking for ways to upgrade the hobby centre by introducing more trendy, modern stuff. Do-it-yourself kits, which are very popular elsewhere in south Asia, as well as games for all ages, are what he is looking at. There will be weekly events, like quizzes and debates, with attractive prizes thrown in. Working closely with schools, the kids' club is expected to be functional soon after the hobby centre's net room starts operations. 'I want our children to have fun at a reasonable price. After all, the new India Hobby Centre will be a showroom and not just a profit centre,' says the Rollick's boss.