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Regular-article-logo Tuesday, 02 September 2025

DD7 BREAKS FREE OF CABLE SHACKLES 

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Staff Reporter Published 27.07.00, 12:00 AM
Calcutta, July 27 :     For Bengali cinema aficionados not engulfed by cable TV, the gift comes a wee bit too late. Doordarshan Calcutta has promised that it would break the popular DD7 channel free from enmeshed networks from Monday, just a day after the ongoing week-long Uttam Kumar film festival on the channel ends. 'Not to worry, there will be more, and not just of Uttam Kumar, but films of other legendary actors, actresses and directors, too, on a more accessible DD7,' said a Doordarshan official on Thursday. Ever since its inception over five years ago, DD7 has been a satellite channel available only through cable or through one's own dish antenna. The fare offered did make many a household take the decision to get 'hooked' on to a cable connection, much against the wishes of quite a few parents. 'Satellite and cable TV offers a variety of viewing, all of which are not always suitable for the family,' felt Rita Bhowmik, the mother of two growing children. 'We were very hesitant at first to call on the cable operator. But when we saw what we were missing on DD7, we had second thoughts. I convinced my husband, who also loves to see classic Bengali films and Janmabhoomi, to yield to the cable invasion,' she said. DD sources said the channel would be available, like their other channels, with normal TV antennae. 'But the clarity of reception will be limited to greater Calcutta areas for now,' they said. The channel's 'liberation from cable' comes on the eve of Calcutta Doordarshan's silver jubilee on August 9. The move also changes advertisers' perceptions of target audiences. 'We now have a wider viewership to handle,' said a senior manager of a city-based ad agency.    
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