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Vicky Kaushal thanks Amul for ‘Amul-ya’ tribute to Sam Bahadur

The Meghna Gulzar-directed biographical drama is based on the military career of India’s first Field Marshal Sam Manekshaw

Agnivo Niyogi Calcutta Published 05.12.23, 01:04 PM
Amul’s poster celebrating the success of Sam Bahadur.

Amul’s poster celebrating the success of Sam Bahadur. Instagram

Actor Vicky Kaushal has thanked dairy company Amul for making a creative as a mark of tribute to his latest release Sam Bahadur, calling it an “Amul-ya (priceless)” gesture.

Resharing the creative posted by the official Instagram handle of Amul, the actor wrote, “"Iss Amul-ya pyaar ke liye shukriya, Sweetie!" accompanied by yellow heart and namaste emojis.


The poster shared by Amul shows Vicky, as Sam Manekshaw, facing the camera with a stick in one hand and holding a buttered slice of bread in the other. In the background, Indian Army jawans are seen raising their own buttered slices of bread. The poster carries the title "Sam MaskaShaw".

Sam Bahadur marks Vicky's second collaboration with director Meghna Gulzar following the critically acclaimed Raazi (2018). The biopic delves into the life of Field Marshal Sam Manekshaw, whose illustrious career in the Indian Army spanned over four decades. Notably, he achieved the historic milestone of becoming the first Indian Army officer promoted to the rank of Field Marshal.

Released alongside Ranbir Kapoor-starrer Animal, Sam Bahadur has been able to hold on to its fort amidst the tsunami unleashed at the box office by the Sandeep Reddy Vanga-helmed actioner. The Vicky-starrer has earned Rs 29.05 crore nett in India so far.

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