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‘Atlee Butterly Delicious’: Amul pays tribute to Shah Khan Khan’s Jawan following its Rs 1000 crore haul

Helmed by Atlee, the film released on September 7

Urmi Chakraborty Calcutta Published 28.09.23, 10:15 AM
Amul India’s post on Instagram

Amul India’s post on Instagram Instagram

‘Atlee Butterly Delicious’ — dairy company Amul has given a shout out to filmmaker Atlee’s Shah Rukh Khan-starrer Jawan following its Rs 1000 crore box office haul with a poster featuring the 57-year-old star as the Amul mascot.

Sharing the poster that shows Amul’s mascot transformed into Shah Rukh’s character Vikram Rathore from the film, the company wrote on Instagram, “#Amul Topical: SRK’s blockbuster hits magic figure of Rs 1000 crores!”


The picture shows the Amul mascot, in a half-mask and a brown suit and trousers, indulging in butter.

Helmed by Atlee, Jawan also stars Nayanthara, Vijay Sethupathi and Sanya Malhotra. The film crossed the Rs-1000 crore mark on Monday, becoming the third Hindi film to do so and the second one this year after Shah Rukh’s Pathaan. It was released on September 7 in Hindi, Tamil and Telugu.

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