If you are tired of seeing him in a pagdi with lots of facial hair, well, here’s what Akshay Kumar looks like without all that — and a lot else. Bare-bodied, clean-shaven and close-cropped hair. All for the cause of an advertisement for Levi’s which also has a hot American model unbuttoning Askhay’s jeans!

The tantalising ad shows off a topless Akki in a button fly denim posing with a sexy model who was flown in all the way from Los Angeles. And just like in his recent movies, Akshay has been taking a keen interest in his ads. After spotting the title Singh is Kinng on the back of a truck, and developing it into a catchphrase, Akshay has come up with the catchword for his jeans campaign — Unbuttoned.

“I am very selective about doing commercials but this one was very exciting,” says Akshay. “Since it was a button fly jeans, ‘unbuttoned’ made sense to me. To me unbuttoning is not an act but an attitude. Although I am pressed for time I sat in on the entire concept for the ad and I found it fascinating. The word unbuttoned has a real meaning for me.”

For Levi’s, the deal couldn’t have come better. “Akshay Kumar is naturally handsome and athletic. He could easily be a supermodel. He has a high fashion and style quotient that is captured in this ad. He has carried it off in style without appearing vulgar,” says Shyam Sukhramani, director of marketing of Levi’s.