Baba Ramdev-led Patanjali Ayurved on Monday forayed into the branded apparel segment with its collection of apparel, home textiles, shoes, ornaments and accessories. The range also includes jeans and T-shirts .

“This year, we would have a network of 100 stores ranging between 500 and 2,500 sq feet. We are aiming at a turnover of Rs 1,000 crore in the next fiscal,” Baba Ramdev said, while inaugurating Patanjali Paridhan’s first showroom at Netaji Subhash Place, Pitampura, in West Delhi. Paridhan means dress in Sanskrit.

He said, “The apparel range would also be available online by next year. We are working on it.”

The Telegraph had first reported on Patanjali’s plan to come out with jeans and other apparel in September last year.

While Sanskar is a menswear range, Aastha is a women’s brand and Livfit will offer sportswear and Yoga dresses.

With more than 35,000 different items, the store has clothes for men, women and children along with denim ethnic wear, inner wear and accessories. Consumers can buy a denim or a branded shirt for as low as Rs 500, a company statement said.

In a Twitter post, Baba Ramdev announced that customers can buy one jeans and 2 T-shirts worth Rs 7,000 (at other branded stores) for just Rs 1,100. The customers can avail themselves of 25 per cent off on all items for five days from Dhanteras to Bhaiya Dooj.

He said the aim of Patanjali Paridhan was to make people of India get rid of foreign products and shift to “Swadeshi” (Made in India) goods manufactured by Patanjali.

The Haridwar-based firm plans to open 100 outlets of Paridhan by the end of this fiscal and have a network of 500 stores by March 2020, mostly on franchise model.

“Our target is to compete with multinational companies in this field such as Adidas, Puma,” he said.