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Regular-article-logo Wednesday, 13 August 2025

DABUR'S REAL IN NEW PACK 

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FROM OUR CORRESPONDENT Published 12.03.01, 12:00 AM
New Delhi, March 12 :    New Delhi, March 12:  Dabur Foods today raised the prices Real Fruit Juice, its flagship brand, and relaunched it in a new 'spin-cap' package. The revision has been made even as the budget scrapped the 16 per cent excise duty on processed foods made from fruits and vegetables. The prices of one-litre Real mango, orange and tomato juice packs have gone up from Rs 58 to Rs 60; mixed fruit and pineapple juices will cost Rs 68, up from Rs 65. However, the prices of 200-millilitre orange, pineapple and mango packs have been reduced by Rs 2; orange and pineapple will be available for Rs 13 while mango cost Rs Rs 10. 'The price cut on 200-ml packs has been in line with the budget. In the case of one-litre packs, the price was decided on the basis of our expectation that the budget would cut excise duty by 8 per cent. Now that there is a full exemption, prices may be reduced later,' Dabur CEO Amit Burman said.    
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