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Zippy, Stylish, and Fuel Efficient - Why Swift is considered a Top Seller

The Swift continues to find lakhs of homes annually while frequently topping sales charts.

ABP Digital Brand Studio Published 08.03.24, 11:48 AM

The Swift has been a mainstay model in India for well over a decade now, capturing buyer's imagination as an affordable hatchback packing sporty flair. The Swift continues to find lakhs of homes annually while frequently topping sales charts. What gives the enduring Swift its winning formula, blending practicality and driving pleasure at a reasonable price point? Let's study why the Swift remains as popular as ever.

The Swift exterior shape follows its sporty DNA without major design overhauls between generations. While keeping Swift's superior design essence, Maruti Suzuki's updates for the latest generation include touches like a bolder front grille design flanked by sweptback headlamps. The prominent grille gets a honeycomb mesh pattern and a wide chrome slat highlighting visual width. The redesigned bumper sports larger fog lamp enclosures, adding to the sporty appeal.

The rear window gets a mild slope, while an integrated roof spoiler is standard across variants. Higher trims get premium LED projector headlights, LED DRLs, and 16-inch dual-tone machined alloy wheels, heightening kerb appeal.

Under the sculpted hood, Maruti offers the flexibility of petrol or CNG powertrains for the Swift, catering to India's diversified fuel preferences. Both options feature four-cylinder 1.2-litre K-series petrol engines tuned to strike an optimum balance between power delivery and fuel efficiency.

Displacing 1197cc, these mills feature modern architecture incorporating a DOHC 4-valve layout along with precision engineering. Power output is a healthy 89BHP, arriving at 6000rpm, while peak torque of 113Nm kicks in nice and early at 4400rpm. This meaty torque curve extending across a wide band signifies lively drivability, especially in urban driving conditions.

Mated to a five-speed manual gearbox, the Swift's energetic performance comes courtesy of this progressive power delivery that feels brimming despite missing out on outright top-end punch or forced induction tech. Generating 113Nm torque from as low as 2,000rpm ensures the Swift moves off the mark with a spring in its step while comfortably keeping up with city traffic without constantly needing to work the gearbox.

While dimensions stay sub-4 metre compliant for taxation relief, Maruti's packaging cleverly ensures the Swift's cabin feels more spacious than the compact exterior suggests. Optitron black dial meters flank a smart Multi-Information coloured TFT display supporting the sporty ambience with crisp graphics and abundant driving data, including average fuel economy.

The familiar flat-bottom steering wheel has controls for audio and telephony, adding convenience, while height adjustability allows finding a tailor-made driving position. Front seats offer adequate bolstering and cushioning for long-distance comfort. Height adjustment for the driver's perch further aids ergonomics. The rear bench translating sufficient knee room along with adjustable rear headrests make this a proper four-seater hatch.

Along with expected creature comforts, top trims also pack niceties like automatic climate control, cooled glovebox, auto headlamps, rear defogger, rain-sensing wipers and cruise control. The touchscreen infotainment is the nerve centre controlling the audio player, calls and navigation via smartphone mirroring protocols. Storage spaces include enough segregated cubby holes, keyless entry, push-button start, rear centre armrest and a reasonably sized 268-litre boot.

The Swift is designed to deliver an elegant and quick-footed driving experience, channelling power with poise thanks to its taut chassis and suspension setup. Ride quality focused on urban usability is slightly firmer without becoming jarring on uneven sections. Light steering weighing up appropriately at speed makes this an engaging steer around bends while staying planted.

Braking hardware gets a strong bite, ensuring drops in velocity are drama-free - discs are upfront complemented by rear drums. ABS is standard, preventing lock-ups during emergency stops. For precarious monsoon runs, Maruti equips the Swift with EBD for balanced braking even with wet surfaces. Models packing the automatic transmission also include Hill Start Assist, easing getaways on inclines.

Further aiding stability during sudden direction changes or slick roads is Electronic Stability Control, which applies imperceptible brake or engine interventions to keep the intended line. For surefooted grip across regions, the Swift gets 15-inch wheels on most variants along with wider section tyres on top trims. Overall, the Swift chassis proves itself as an athletic handler, instilling driver confidence.

Along with expected basics covering ABS, parking sensors and dual front airbags, Maruti also equips the Swift with essential driver aids like Hill Hold Function. Seat belts (front and rear) get pre-tensioners and load limiters, as well as enhancing passenger restraint.

ISOFIX child seat anchors allow for the safe securing of baby seats while pedestrian safety sees improvement with collapsible wipers and energy absorption bonnets adding reassurance. While the Swift misses out on extras seen in premium hatchbacks like 6 airbags or ISOFIX child seat mounts, Maruti has strengthened core safety standards to provide confidence to family buyers.

One reason behind Swift's enduring popularity is the personalisation it allows through varied trims and customisation options. The expansive lineup spanning seven manual variants starts at no-frills LXi before climbing up via VXi and ZXi to range-topping ZXi+, which opens up performance and equipment goodies.

Those liking effortless driving can opt between AMT automated variants paired to either V or Z-level specs depending on feature priorities. For CNG lovers, factory-fitted VXi and ZXi trims retain the factory warranty.

Offering the right mix of features and driving pleasure at a palatable price point while retaining Swift's sporty spirit has proved to be a winning formula, earning legions of fans over multiple generations. With sporty European-inspired looks packing a peppy and frugal engine backed by Maruti Suzuki's extensive sales network, the Swift enjoys an unassailable position in India's hatchback segment.

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