The vast blue sky, fluffy white clouds, and the freshness in the breeze announce the arrival of autumn, the season of festivities; the festivities that surround a nation of more than a billion people. It is that time of the year, when a billion hearts throb with joy and emotions - we connect, console, rejuvenate and create everlasting memories.

Celebrations are just around the corner and this time it made us reflect that every year, in the frenzy of things, we plan the gifts, dinner parties, birthdays, and anniversaries for others but in most cases forget about ourselves. We take pride in being there for others, making their wishes come true, and witnessing the sparkle in their eyes. However, amidst all the celebrations and acts of love, we must not forget the one person who deserves our kindness the most – ourselves. We are equally worthy of love, care, and all the niceties we wholeheartedly bestow upon others.

While it’s been fun being the light of everyone’s life, this festive season, pick up the passion you couldn’t pursue, peaceful moments you kept on hold to attend the party after a hectic day at work or the gifts that are a part of your wish list but never made it to the shopping cart. Be the father who picks up the guitar and says I want to learn and surprise your loved ones with a gala night, be the mother who plans a vacation with her friends, a sister who buys the Puma shoes for herself, a brother who buys gifts for the family but picks up the PS5 that will be a perfect fit for the bachelor and a partner who kept his stipend aside to buy jewellery for his wife but a car for himself. Let this festive season be a reminder that self-love is not selfish; it is a beautiful necessity.

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This underlines the theme of Amazon.in’s campaign this year, which says— ‘In dibbo mai hai dher sari khushiyan, apno ki aur apno bhi’. The theme resonates in the film and its jingle— “Hum mein tum bhi ho zaroori/ Khwaishe sabki poori ho” which roughly translates to, 'you are equally important as your family, let everyone's wishes be fulfilled.' This year, India’s largest online store, Amazon.in’s campaign lays down the importance of self-love and says, 'no excuses this year.'

So, when you buy a gift for your dear ones, remember to buy one for yourself too. Real celebrations come to life only when everyone’s happiness is fulfilled, that is yours and those around you. Log on to Amazon.in and embrace the festivities with joy!

This article has been produced on behalf of Amazon by ABP Digital Brand Studio.