Ravi Kishan (right), Awdesh Mishra (left) and Komal Diloo in Patna to promote their film Jara Dev Duniya Tohahra Payar Me. Picture by Nagendra Kumar Singh

Patna, July 30: The Bhojpuri film industry got a boost with Deb Duniya Tohra Pyar Mein, a Ravi Kishan film.

The film produced by American Film company, PUN Films, was screened at the Indian pavalion at Cannes film festival this year. This is the first time in the history of Bhojpuri film to be screened at Cannes.

Kishan has again scripted history with this film in which he plays the lead.

The star of Bhojpuri cinema and a popular television face, Ravi Kishan is in town to promote his film, being screened at Veena theater.

“Bhojpuri cinema is creating new waves in the Indian film circuit, with its increase in popularity it is slowly becoming part of the mainstream cinema,” said Ravi Kishan.

The mood of the audience at Veena theatre changed once Ravi Kishan entered it to promote his film. Once the audience realised its none other than Ravi Kishan himself they went berserk and started shouting, later he entertained the crowd with his dialogue and acting along with other stars of the movie.

The actor known for his character roles and strong dialogue delivery, however, admit-ted that Bhojpuri films were still confined to Indians living abroad and needed to be promulgated.

Kishan said: “Efforts like dubbing the film in English could make these films popular in abroad too.”

“The popularity of Bhojpuri cinema is no longer confined to Uttar Pradesh and Bihar, it has also made mark in Bhojpuri speaking countries like Mauritus, Surinam, Fiji, Trinidad and is in demand,” added Ravi Kishan.

On his way to Hotel Maurya, he said: “Bhojpuri cinema is where my heart is, it has given me huge recognition.”

He added: “When I started doing Bhojpuri films, Bhojpuri cinema was nothing. I worked hard on my body, mind and everything to fit that perspective. I fought my own battle and came out a winner, nothing was easy for me but I love taking challenges.”

Talking on economic perspective, Kishan said: “The Bhojpuri cinema is on the rising graph, people are ready to invest in Bhojpuri films. Now even the corporate houses are willing to invest. However, it still has several avenues to explore and with correct marketing strategies, combined with appealing subjects, the Bhojpuri films are sure to make it as big as any other film industry.”

On ways to cut losses Ravi Kishan said: “to flourish, every the industry has to live within its means. These days some Bhojpuri films are made for Rs 1 crore or more. That's not an easy sum to recover, considering that most of them are shown in ramshackle single-screen theatres where tickets cost anything between Rs 10 and Rs 25. Keeping costs low would help in cutting down losses, if a movie flops.”