Monday, 30th October 2017

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Kylie calling Brexit-weary Britons

Britain is responsible for the fourth largest number of tourists to Australia

By Reuters in Melbourne
  • Published 27.12.19, 3:31 AM
  • Updated 27.12.19, 3:31 AM
  • a min read
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The advertisement first aired just ahead of the Queen Elizabeth’s Christmas address and is part of a new A$15 million ($10 million) Tourism Australia campaign. (Shutterstock)

Australian popstar Kylie Minogue has invited weary Britons to forget politics and “call on your friends in Australia” in a tourism campaign launched in Britain on Christmas Day.

Britain, which is responsible for the fourth largest number of tourists to Australia, has had a tumultuous political year with deep rancour over Brexit and its first December election in almost a century.

“We can turn off the news, you can kick off your shoes,” Minogue sings in the advertisement.

It first aired just ahead of the Queen Elizabeth’s Christmas address and is part of a new A$15 million ($10 million) Tourism Australia campaign.

Minogue is joined in the campaign, called “Matesong”, by several fellow Australian celebrities who are well known in Britain, including comedian Adam Hills and former cricketer Shane Warne.

While not referring directly to Brexit, the advertisement mentions a “tough and confusing” year, with Hills saying ”negotiating tricky trade deals is a shocker", and Minogue suggesting a cute quokka is good distraction.

Quokkas are a small marsupial found in only a few parts of Australia that are known for their friendly and inquisitive nature.