Ulrike Franke is a self-confessed German millennial, a defence analyst who worries about her generation’s allergy to the military, especially as it moves into positions of power.
“After 3...
Needless limits
Sir — A single source of income is no longer enough. A steep rise in living costs, rampant unemployment, and student loans have forced many with higher education, especially mil...
It is a brave new world that never wants to stop. Its denizens speed through the day with short text messages and WhatsApp effusions on the go, liberally scattering exclamation marks and ellipses as o...
Global footwear major Bata has reworked its strategy to keep pace with the demanding tastes of the millennials, with their preference for casuals. The company, which set up base in India in 1931, is ...
On May 9, Samsung launched a new campaign called ‘India, Ready, Action!’, which encourages millennials to shoot a 60-second video capturing what India means to them. The campaign has started on a ...
Sir — The onward march of technology is making it increasingly difficult to maintain a work-life balance. The ubiquitous smartphone ensures that employees are always just a call or an email away fro...
The other day, a first-year college student complained bitterly that her generation is completely misunderstood. It is thoughtlessly stereotyped as selfie-obsessed and self-centred. She recommended th...
Much before Netflix completely changed the way we consume content, there were just two kinds of broad genres that any television show would fall under — for kids and for adults. Millennials went fro...
Nietzsche might just have been a millennial at heart. Close to a century before the first millennial walked the earth, the German philosopher had declared that god is dead. More than 130 years later, ...
Sir — The reasons provided by the Union finance minister, Nirmala Sitharaman, for the slump in sales in the automobile industry elicited a lot of laughter (“Serious problem”, Sept 13). Sitharama...