Calcutta, Sept. 18 :
Calcutta, Sept. 18:
Indian football could suddenly be watching an exodus of corporate sponsorship if All India Football federation (AIFF) head-honchos remain as uninterested in its affairs as they are, and if television coverage is not improved. Sounding this warning today, UB group chairman Vijay Mallya said here that he and the Indian Premier Football Association (IPFA) - of which he is president - were watching developments, especially in the National Football League (NFL).
If Mallya's fears of inadequate TV coverage are substantiated, the sixth edition of the NFL could suddenly find itself out of money. Corporate sponsors pool in about Rs 20 crore in football (including sponsorships of various clubs) in India each year. 'Unless the sport is promoted in a bigger the corporate sponsors of football will have to take drastic measures. We are accountable to our shareholders at the end of the day, and cannot continue wasting our money,' Mallya, who is also a vice-president of the AIFF, said.
The AIFF is amateurishly managed at the moment, with AIFF president Priya Ranjan Das Munshi too engrossed in his political career to pay any heed to the improvement of soccer in the country. That was when many leading clubs of the country got together under the IPFA umbrella to protest. 'The AIFF has already decided to appoint three professional managers to run its affairs,' Mallya said.
Mallya also stressed on the 'proper' timing of the matches for TV viewership. 'Nobody wants to watch matches in the afternoon, they should be rescheduled to evenings, on prime time,' he said. He also said picking up club players for national duty needs to be streamlined. 'We appreciate that the interest of the clubs and their sponsors is subservient to national needs, but we can avoid conflict of interests by managing the schedules better. For that we need planning and professional management, which is what we are demanding,' Mallya said.
On the NFL sponsorship he said there were three offers, but none looked good so far.
Commenting on his plans with the two Calcutta clubs, Mallya said, we are actively pursuing our plans of launching branded sports gear leveraging the McDowell Mohun Bagan brand, which according to him has a national appeal.
He regretted that even top teams in the country lacked physios and nutritionists. He said the IPFA wants to set up two football academies, one in the southern and the other in the eastern part of the country.