From smartphone to AI smartphone, that’s how things have progressed since Samsung announced its new range of devices in San Jose, California. The company’s new flagship phones — Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 — are full of AI goodness and it’s about making life easier for users, like helping translate messages, live call translation and improvements in the photography department.

So, what is the pricing structure? The Ultra model is priced upwards of Rs 129,999 (effective price is lower if you take offers into consideration) and there are three variants — 12/256GB, 12GB/512GB and 12GB/1TB.

In case you are not looking for the S Pen, then the Galaxy S24+ is for you. It is priced upwards of Rs 99,999. And if you want to dip your toe in the Android flagship world, go for Galaxy S24, which is priced upwards of Rs 79,999.

The S24 Ultra has a titanium frame and comes in Titanium Grey, Titanium Violet, and Titanium Black. The Galaxy S24 will be available in Amber Yellow, Cobalt Violet and Onyx Black while the Galaxy S24+ comes in Cobalt Violet and Onyx Black.

If you consider offers, it’s a well-priced set of flagship phones. Pre-booking has started across all leading online and offline stores.