Bhubaneswar, Dec. 27: The 11th edition of Toshali National Crafts Fair concluded on a high note despite anticipation that demonitisation would adversely impact its business.
The fair witnessed a footfall of over 15 lakh, which is almost a lakh more than last year. It also did business of over Rs 15 crore, which is slightly more than last year. State-run society for promotion of handloom and handicrafts was gifted with a cheque of Rs 50,000 for best apparel presentation at the fair.
"Despite the demonetisation hassles, the business is quiet good. The fair offers for a wholesome entertainment to all groups of people. So, it attracts crowd in large numbers," said joint secretary of state handicrafts department, Raja Parija.
The state government had initiated a number of steps to tackle demonetisation hassles. Along with setting up ATM counters to ensure easy cashless transaction for the visitors, a number of point of sale machines were also made available.
"Our aim was to ensure that people bought items directly from craftsmen without any middleman getting involved in the process, as it hikes the price. We wanted both the buyer and seller to benefit equally," said Parija.
Handicrafts made of carved wood and stone, patta painting, madhubani, dhokra craft, terracotta, durry carpet, metal craft, cane and bamboo were displayed. Handloom products made from silk, tussar, cotton, ikat, bomkai, chanderi, banarasi and many others were exhibited.
This year as many as 400 handicraft and handloom kiosks were set up. Thirty food kiosks were also there that offered cuisines such as Indian, Chinese, Continental and Tandoori apart from traditional Odia food.
Educational institutions such as NIFT and ATDC also set up kiosks to provide information on career opportunities in the handloom and handicraft sectors.
This year, the state government promoted Pipili appliqué work. A demonstration kiosk was set up where women artisans showcased the process of making appliqué products. Also, traditional artisans were showcasing the process of making palm leaf paintings.
"The artisans were so adept in their crafts. It was great to see them in action," said Ananta Prasad, a visitor to the fair.
