Bhubaneswar: A career as a Hindustani classical flautist could soon become easy for music lovers in the state.

National Aluminium Company limited, the Odisha-based public sectior enterprise, has a taken a step further towards the promotion of art and culture by signing a memorandum of understanding with Vrindaban Gurukul Trust of flute maestro Pandit Hariprasad Chaurasia.

The MoU aims at providing a platform for industry-culture interface, which would take the cultural heritage of the country and Odisha in specific, to international level.

Speaking on this occasion, Nalco chief managing director Tapan Kumar Chand said: "This is a reiteration of Nalco's commitment towards promotion of art and culture of Odisha. This industry-culture interaction will boost culturally-adaptive business environment in the state, which will take Brand Odisha to a higher position across the globe."

Chaurasia said that Vrindaban Gurukul would effectively cooperate and collaborate with Nalco for promoting cultural excellence in Odisha.

NALCO and Vrindaban Gurukul Trust will work together in a collaborative and co-operative way for promotion of cultural excellence of Odisha and will take special steps for promotion of Hindustani classical music in general and flute in particular by enabling poor students to undertake quality training to make them qualified to earn their livelihood.

Both the entities will also promote each other's brand and will popularise the activities undertaken by them.

Nalco will adopt meritorious students of the gurukul for their education and will also help in the growth of this institution of musical excellence.