Jamshedpur: The 39th edition of Maxi Fair, XLRI's annual two-day survey of corporate brands and consumer behaviour to determine what clicks and what does not, kicked off on the institute premises on Saturday.

Organised by over 100 students of the Marketing Association of XLRI (Maxi), the fair saw fun games named after popular television shows and cartoon characters.

Over 5,000 people visited the fair on Day One.

The cheekily named games on offer this year include Super Naani, Bhabhi Ji Ghar Par Hai!, The Great Jamshedpur Mystery with Chacha Chaudhary, Baniye Dholakpur ki Shaan, Gattu ka Ghar and Tarak Mehta ka Oolta Chashmah.

To study the consumer behaviour on health drinks, Baniye Dholakpur ki Shaan required a mother-son duo to choose a health drink for Chhota Bheem based on attractive offers and discounts.

"The game helped us determine whether price of a product played an important factor while choosing a health drink," said Sonal Singh, a second-year business management student.

To carry out a market research on a soap Bhabhi Ji Ghar Par Hai required women to choose a picture of the holy Ganges and connect its qualities with that of a soap. "The idea was to understand what qualities of the holy Ganges would a woman like to see in a soap," said Shrusti Bhattad, a first-year human resource student.

The Great Jamshedpur Mystery with Chacha Chaudhary was a study on bikes where participants had to solve a mystery with the help of the much-loved sleuth.

The fair also had stalls on food, art and craft and a gaming zone. Events like kids' fashion show, MasterChef, Miss Jamshedpur and a dance competition were held on Saturday.

Actor-cum-comedian Shailesh Lodha of Tarak Mehta ka Oolta Chashma fame will tickle the funny bones of the audience on Sunday.

For visitors the fair was a perfect winter gathering.

"I have been visiting Maxi Fair for the last six years as there is so much entertainment for my kids and also for us," said Nilu Choudhry, a homemaker from Telco.