Calcutta, Jan. 16 :    Calcutta, Jan. 16:  Cola and cricket don't make a heady cocktail anymore. Ask Pepsi. Three days before the first match at the Eden Gardens, the India-England one-day series has a new sponsor, LG Electronics, when even tickets have been sold carrying the Pepsi logo. LG, the South Korean consumer electronics company, has taken over as the title sponsor of the series from Pepsi, which will now only be the associate sponsor. The series will be called LG Cup 2002 and the winning team will be awarded the LG Trophy. The company will also sponsor the Man of the Match award of Rs 35,000 for each one-dayer, but the Man of the Series will still be from Pepsi. Under the current three-year contract with the Board of Control for Cricket in India, which runs out in 2003, Pepsi pays Rs 85 lakh for each match. LG officials said the rights had been acquired for Rs 3.25 crore for the entire series. 'Usually, the costs are shared in a 60:40 ratio between the lead sponsor and the associate sponsor,' a Pepsi spokesman said. Since the decision was announced only today, spectators in Calcutta will find the Pepsi logo on tickets. 'This is something beyond our control as the tickets are printed well in advance. But we will try to change the logo for the last three matches,' LG marketing general manager Ganesh Mahalingam said. This is the second time in quick succession Pepsi has stepped back from a deal, the first was when it gave away the rights to the India-England Test series late last year to Hero Honda. Cricket has been steadily losing sponsors. One of the first to back out was Coca-Cola, which said it had no plans to lead-sponsor cricket tournaments. Pepsi officials deny having made any such decision, but agree that cricket is becoming expensive, forcing them to look for partners. The spokesman said: 'We had planned to sponsor two series this year - one in the beginning and one at the year-end. However, we also decided to sponsor one in the middle of the year but that was tentative. So we are happy to be the associate sponsor for the one-day series.'