New Delhi, July 7 :    New Delhi, July 7:  For the first time in several years there will be no live telecast of the Wimbledon semis and finals because Doordarshan has decided it is not worth its while to buy the rights from the All-England Lawn Tennis Association. Asked why Doordarshan was not telecasting the semis and the finals live, Prasar Bharati CEO Anil Baijal said: 'We may not have got the rights.' Another officer said: 'This time the rights have been given to somebody else.' One source said Doordarshan found the price asked by the organisers as too high. The broadcaster was also not confident if it had the wherewithal to effectively market the time for advertisements and make the telecast financially viable. In the past, Doordarshan had exclusive rights to telecast the action from the Centre Court live from the semi-finals onwards. In 1997, Stracon marketed commercial time during the Wimbledon telecast for Doordarshan. That later led to a row and a CBI case. Raids were carried out in the homes of Doordarshan officials and of Siddhartha Ray of Stracon. This year, ESPN-Star Sports has the exclusive Asian cable and satellite rights to the event. But its telecast of the semi-finals and the finals will be 'deferred live'. This means the pictures seen on television screens in India will be of the action that took place three hours earlier. Asked why STAR was not telecasting the semi-finals and finals live in India, a spokesman for ESPN-Star Sports said the All-England Lawn Tennis Association, organisers of the event, usually gave priority to telecast live the climax at Wimbledon to national broadcasters with terrestrial (as distinct from cable) transmission capability. This time, Doordarshan decided that ESPN-Star Sports could go-ahead and telecast the Wimbledon semis and finals. Star Sports has telecast the matches at Wimbledon live till the quarter-finals but it does not have the right for live telecast of the events at Centre Court during the semis and the finals. 'For the last three or four years, we have telecast Wimbledon live till the quarter-finals. The semis and finals are telecast live by the national broadcaster and we telecast them 'deferred live'. For us nothing has changed,' a spokesman for ESPN-Star Sports said. In fact, ESPN-Star Sports has bought the rights for deferred telecast for three years.