Aamir Khan

Trust Aamir Khan to come up with the most innovative ideas to market his movies and reach out to his fans. Remember how he had turned barber for Ghajini giving everyone that Sanjay Singhania scalp?

Well, now, with 3 Idiots just about two months away — the Rajkumar Hirani film releases on December 25 — Aamir has surfaced again to make things happen, hatke of course.

His target this time? Facebook!

The twist? Well, he is not one of the hundreds of results that appear when you search “Aamir Khan” on Facebook.

Aamir has been a user on the popular social networking site for over a year as “Pucca Idiott”!! That’s just one of the user names Aamir has been using on Facebook. In fact, in the user info he calls himself Akash M. — his name in Dil Chahta Hai — and his birth date and hobbies are those of Aamir himself.

So, what’s Aamir’s take? “He feels that if he comes on Facebook as himself, people would treat him as a star and not be themselves. For that he has his own website where he posts blogs and has his own chat sessions,” said a friend of the star.

What Aamir wants is to “understand likes and dislikes of the youth” through his fake profile on Facebook. And it doesn’t stop there.

Aamir, in fact, went on a date with a girl called Annie Gill, who thought she was going to meet just another guy posing as ‘Pucca Idiott’. The two had a great time sharing, er, their online habits over soft drinks and munchies.

How can this be a marketing tool? Well, a large chunk of 3 Idiots is about three students and Aamir’s FB name is Pucca Idiott. Do aur do paanch, right Aamir?

P.S. Don’t try adding Pucca Idiott as a friend... AK is not accepting friends anymore. Rather, try and find his new ID. Clue? Something idiotic, maybe?