With India’s fast-growing market for digital entertainment, OTTs are currently the most convenient way to not just consume content but produce content too. To revolutionise the booming entertainment landscape of India and diversify the way content is consumed, leading Indian digital streaming solutions provider, OTT Solutions, in association with Bangladesh’s Rock Streamer, launched Fun Prime, a new Indo-Bangladesh OTT platform aiming to cater to a vast range of audience with diverse tastes and preferences, at Calcutta Press Club recently. The occasion was graced by the likes of actor Barun Chanda; chief guest, Debasish Kumar, MLA-AITC; Tapan Dasgupta, councillor, KMC ward no. 95, AITC; and Sudip Bose, director, OTT Solutions.
Having launched simultaneously in Bangladesh, India and the Middle East, the new cross-border digital entertainment platform will offer the best of both Indian and Bangladeshi content, including the latest music videos, audio, films and live TV shows, providing a unique, immersive entertainment experience to its subscribers in both the countries.
Featuring a variety of options, including live TV, catch-up TV and user intelligence, Fun Prime is supported on IOS, Android, web, and television platforms delivering content in HD and Dolby categories. Speaking on the occasion, Sudip Bose, director, OTT Solutions Pvt. Ltd and ex-national VP of Reliance Industries, said: “Fun Prime will offer a user-friendly interface, intuitive navigation, and personalised recommendations, ensuring that viewers have a seamless and enjoyable streaming experience across various devices. The platform’s cutting-edge technology and robust infrastructure will provide high-quality video streaming, delivering content in stunning visuals and immersive sound. Fun Prime targets a wide audience, with a focus on the global Bengali diaspora, while maintaining a commitment to preserving and promoting Bengali culture. It serves as a unified platform for both Bangladeshi and Indian Bengali content, providing live TV, catch-up TV, and personalised recommendations.”