Royal Enfield, the motorcycle company of Eicher Motors Private Limited, will launch its first store of pre-owned bikes Vintage in Calcutta in three months.
The company had started its pre-owned vehicle business, a first in the two-wheeler industry, in January 2018 with stores in Delhi, Mumbai, Chennai and Bangalore.
The Royal Enfield Vintage store is a new format that deals exclusively in pre-owned, refurbished and restored motorcycles. It targets existing and potential Royal Enfield customers looking for tested and certified pre-owned bikes of the popular brand.
Shaji Koshy, head of India business, Royal Enfield, said, “We are working towards offering new experiences and formats for our customers. With Vintage, we have observed healthy demand for refurbished and pre-owned Royal Enfield motorcycles, and believe that this business will continue to grow. We are targeting to open 10 Vintage stores across the country in the first year.”
Vintage provides access to pre-owned Royal Enfield motorcycles with a transparent process and pricing. While it is meant for existing Royal Enfield owners looking to upgrade, enthusiasts wanting to own the brand will also be keen to buy the bike.
The Vintage store will only deal in Royal Enfield motorcycles and will have three lines of business. “Pre-owned and “refurbished” bikes will undergo a thorough quality check and refurbished according to the requirement. There will also be “restored” bikes where the vintage models will be repaired and restored to the original condition.
Motorcycles will be quality tested, refurbished and repaired by trained Royal Enfield technicians and certified with optimum value. Each motorcycle will be refurbished with genuine parts and spares and undergo a thorough 92-point quality check, guaranteeing quality assurance and reliability.
The stores have a set of standardised processes and pricing for the purchase and sale of pre-owned bikes. They also offer financing options.